EXHIBITION CENTER IN NORWAY TAKES CUES FROM SALMONS
norway’s hardangerfjord will soon welcome a unique floating exhibition center devoted to the future of aquaculture. titled ‘salmon eye’, the project will combine a pontoon and an unconventional elliptical upper structure that will only be accessible by water. marketex marine has designed the building with a form that resembles a fish eye, while its exterior is to be clad in 9,500 high-grade stainless steel ‘scales’ that will imitate the appearance and color of salmon skin. for the interior’s 650 sqm interactive exhibition area, danish firm kvorning design & communication is developing a world-class brand experience concept focused on drawing global attention to aquaculture.image courtesy of salmon eye (also header image)
A FLOATING CONSTRUCTION ONLY ACCESSIBLE BY WATER
salmon eye will be located in the spectacular hardangerfjord – the fifth longest fjord in the world – visited by thousands of tourists every year. this new tourist attraction is developed for learning and discussion about the possibilities for a sustainable way of fish farming. the exhibition center, which is currently under construction, will be 26 m long and wide, and 15 m high, while it will only be accessible by water.
‘the implementation of such a project requires the highest level of commitment from each of the participants involved, as nothing remotely similar we haven’t constructed before,’ says fjodor kvitš, a member of the marketex marine board. ‘the entire construction is a combination of a pontoon and an unconventional elliptical upper structure shaped to resemble a fish eye. on the outside, the structure is to be covered with 9 500 high-grade stainless steel ‘scales’ that will imitate the appearance and the colour of a salmon skin with its unique reflection. the works are running as scheduled, and the steel structure has been sent for paint coating.’
the building’s form resembles a fish eye | image courtesy of marketex marine
kvorning design & communication is developing the project’s brand experience for the 650 sqm of interactive exhibition area. the concept focuses on highlighting facts with a global perspective on local challenges, solutions and innovations, especially environmental and sustainable issues of global aquaculture including impacts for wild salmon strains. the experiences unfold along the paths of rampways and stairs, while visitors can interact with projections on the walls and in large roe-shaped, interactive displays at several places along the course. the lift provides an alternative opportunity to move between levels and to the roof terrace.
its exterior is clad in 9,500 high-grade stainless steel ‘scales’ | image courtesy of kvorning design & communication
the exhibition center is accessible only by water