September 27, 2022

Blog @ Munaf Sheikh

Latest news from tech-feeds around the world.

Activision is making more Call of Duty to deal with the declining performance of Call of Duty


Did you miss a session from GamesBeat’s latest event? Head over to the GamesBeat & Facebook Gaming Summit & GamesBeat Summit: Into the Metaverse 2 On Demand page here.


Call of Duty revenue was down on console and PC during the fourth quarter of last year, according to Activision Blizzard’s latest earnings report. Call of Duty: Vanguard had lower sales than its annual predecessor, according to the publisher. Warzone, Call of Duty’s free-to-play battle royale, also had lower engagement. And in response to this, Activision is doing the only sensible thing: making even more Call of Duty.

As part of its financial filing, the publisher confirmed that Call of Duty studio Infinity Ward is overseeing the next annual installment in the series as well as the next major upgrade to Warzone. Infinity Ward was responsible for 2019’s Call of Duty: Modern Warfare, which was a recent high point for the series in terms of critical acclaim and sales.

Here’s how Activision describes the Infinity Ward project — warning, it’s vague:

The team is working on the most ambitious plan in franchise history, with industry-leading innovation and a broadly appealing franchise setting.

Activision Blizzard 2021 Q4 financial earnings press release

Infinity Ward is working on a followup to Modern Warfare, which is likely what “broadly appealing franchise setting” means. The studio is also working on new content and modes that may follow in the footsteps of other games like Escape from Tarkov.

Webinar

Three top investment pros open up about what it takes to get your video game funded.


Watch On Demand

But Call of Duty is hardly a console-and-PC-only endeavor these days. Call of Duty Mobile revenue grew year-over-year thanks to its popularity in China. Total spending for the mobile shooter exceeded $1 billion.

Activision is hiring to make even more Call of Duty games

But beyond the games we know about, Activision is looking to expand to work on even more. Here’s what it said in its press release:

“Studio expansion has continued to add development resources worldwide as plans continue for ongoing live operations and new, unannounced titles in the Call of Duty universe.”

Activision Blizzard 2021 Q4 financial earnings press release

Attracting talent is one of the most difficult things for publishers and developers right now. The labor market has a dearth of supply and extremely high demand. This is one area where Microsoft could help. Xbox money might enable Activision to compete for talent that would otherwise prefer to work elsewhere.

On its own, Activision is struggling to simply keep up with making enough Call of Duty content. That’s before it even gets to the prospect of bringing back other unused properties like Tony Hawk or Skylanders.

GamesBeat’s creed when covering the game industry is “where passion meets business.” What does this mean? We want to tell you how the news matters to you — not just as a decision-maker at a game studio, but also as a fan of games. Whether you read our articles, listen to our podcasts, or watch our videos, GamesBeat will help you learn about the industry and enjoy engaging with it. Learn More





Source link